With the marketing landscape becoming more cluttered than ever, many businesses are looking for ways to stand out with their campaigns.One way to get consumers’ attention and to increase brand visibility and exposure is to create customized t-shirts featuring the company name and logo.
Companies can distribute these t-shirts to customers in a variety of ways, many of which go hand-in-hand with other marketing strategies.
For example, the t-shirts can be awarded as a prize for a promotional contest. The first 50 customers to buy a new product, the first 100 customers to "tweet" about the company, or the winner of a raffle can all be the proud recipients of a customized t-shirt.
The t-shirts can also be awarded in combination with an event, such as a concert or a nonprofit benefit that the company sponsors. These t-shirts should feature not just the corporate name and logo but also the name of the event, and can be given to all attendees or participants as a way to commemorate the event.
This promotion does not have to be entirely client-facing, either – companies are encouraged to give their employees corporate t-shirts, either for everyday occasions to help build corporate culture and employee satisfaction, or on the occasion of a company event such as an outing.
The primary focus of the t-shirt design should be the company’s name and logo, as the main purpose of the promotion is brand building. However, companies can also get creative with the designs, featuring interesting and colorful graphics or unique designs. The more creative and attractive the design, the higher the likelihood that the recipient will keep the t-shirt for a long time, thereby increasing brand exposure.
Another way to approach the t-shirt design is to start a contest for the best design. If the t-shirt is for the company itself, the contest can be open to employees only, while customer-focused t-shirt promotions can solicit designs from the public. Not only will this strategy secure the most interesting and attractive design possible, but it will also drum up interest in the promotion and engage consumers before the t-shirts are even distributed.
The effectiveness of t-shirt campaigns lies primarily in its brand building effects – unlike other marketing strategies, both digital and offline, the recipients usually keep the product for a long time, thereby increasing brand visibility and impact. In addition, when customers wear the t-shirts, it becomes essentially free advertising for the company.
So regardless if you've got a company logo already prepared for printing on t-shirts or you need King Visual Media's Design Team to help create that logo for printing on t-shirts....its clear t-shirt marketing is an inexpensive and very effective way to market your business.
