Build your brand with t-shirt marketing campaigns

With the marketing landscape becoming more cluttered than ever, many businesses are looking for ways to stand out with their campaigns.

One way to get consumers’ attention and to increase brand visibility and exposure is to create customized t-shirts featuring the company name and logo.

Companies can distribute these t-shirts to customers in a variety of ways, many of which go hand-in-hand with other marketing strategies.

For example, the t-shirts can be awarded as a prize for a promotional contest. The first 50 customers to buy a new product, the first 100 customers to "tweet" about the company, or the winner of a raffle can all be the proud recipients of a customized t-shirt.

The t-shirts can also be awarded in combination with an event, such as a concert or a nonprofit benefit that the company sponsors. These t-shirts should feature not just the corporate name and logo but also the name of the event, and can be given to all attendees or participants as a way to commemorate the event.

This promotion does not have to be entirely client-facing, either – companies are encouraged to give their employees corporate t-shirts, either for everyday occasions to help build corporate culture and employee satisfaction, or on the occasion of a company event such as an outing.

The primary focus of the t-shirt design should be the company’s name and logo, as the main purpose of the promotion is brand building. However, companies can also get creative with the designs, featuring interesting and colorful graphics or unique designs. The more creative and attractive the design, the higher the likelihood that the recipient will keep the t-shirt for a long time, thereby increasing brand exposure.

Another way to approach the t-shirt design is to start a contest for the best design. If the t-shirt is for the company itself, the contest can be open to employees only, while customer-focused t-shirt promotions can solicit designs from the public. Not only will this strategy secure the most interesting and attractive design possible, but it will also drum up interest in the promotion and engage consumers before the t-shirts are even distributed.

The effectiveness of t-shirt campaigns lies primarily in its brand building effects – unlike other marketing strategies, both digital and offline, the recipients usually keep the product for a long time, thereby increasing brand visibility and impact. In addition, when customers wear the t-shirts, it becomes essentially free advertising for the company.

So regardless if you've got a company logo already prepared for printing on t-shirts or you need King Visual Media's Design Team to help create that logo for printing on t-shirts....its clear t-shirt marketing is an inexpensive and very effective way to market your business. 

Effective Small Business Marketing Techniques

For any business to be successful, aggressive marketing strategies are essential to promote and expand the business. You can select from simple techniques to long term strategies which can cost from several hundreds to millions of dollars. Big multi-national companies use long term strategies and spend millions in advertisements through various media. They usually hire marketing services to do the promotional activities for them. But small companies and small businesses can not invest such high amount for marketing and they usually do it by themselves. Here are some few tips for promoting small businesses:

1. Use of Business Cards
It is a very easy marketing technique for small businesses. Business cards are very cheap and small such that you can take them wherever you go. You can design the card yourself and print it to reduce amount spent on it. An attractive design will help you to promote your business well. Whenever you meet prospective customers and other business people, friends and neighbors you can give them your business card and ask them to contact you regarding business requirements.

2. Flyers and Pamphlets
You can design attractive flyers by yourself and print them. You must also include company’s contact info including website URL, email, phone number, logo, description of services, available time etc. You can place on them on advertisement boards and ask some promoters to distribute them to people coming for shopping in various malls and other pubic spots like bus stands, libraries, train stations etc.
3. Use of Social Network and online media
Internet has become very popular nowadays and people are using online media a lot to promote their business. Use of social media networking websites like Twitter and Facebook has also improved a lot. You can provide updates about your business and latest info in these sites to spread the word through your online pals.

4. T-shirts, stickers and caps:
Cool t-shirts, stickers and caps are great way to spread messages about your business. You can design an innovative caption and put your brand name and logo in t-shirts and distribute them freely in to attract customers. Lot of people who are interested will ask for business cards and contact you later. You can design caps and place stickers with your business information in cars.

5. Reliable name
Business owners tend to forget that a healthy relationship with customers is a very good marketing technique. You can always promote your business through word of mouth. You should be always polite and honest with your customers. When clients are happy with your work, they will always refer their friends and also come back to you again for doing business.
These are simple marketing strategies to promote small businesses and to increase your revenue.